Basic Selling Skills Course

In order to be successful, a salesperson should possess both confidence and exceptional communication skills.

This Basic Selling Skills course is designed for individuals who are new to sales or have limited experience in selling. The course provides a comprehensive introduction to the fundamentals of selling, covering essential concepts, techniques, and best practices.

Through a mix of discussions, and hands-on exercises, individuals will learn how to effectively sell products or services, build strong relationships with clients, and achieve better results.

Content includes:

• Introduction to selling: An overview of the role of selling in business, the importance of a customer-centric approach, and the key characteristics of successful salespeople.
• Understanding your product or service: How to identify the features, benefits, and value proposition of your product or service, and how to articulate your product or service in a compelling way.
• Prospecting and lead generation: How to develop a prospecting strategy, how to identify potential customers, and how to generate leads through networking, referrals, and other methods.
• Effective communication skills: Learn active listening and effective questioning techniques, how to develop persuasive language, and how to build rapport and establish trust with clients.
• The sales process: Identify the steps of the sales process, how to qualify leads and identify opportunities, and how to make effective sales presentations and proposals.
• Overcoming objections and closing the sale: How to identify common objections and challenges, how to develop effective strategies to overcome objections, and how to close the sale and ask for referrals.