Sales & Customer Service
Today, many businesses make the mistake of viewing Sales and Customer
Service as separate operations, when in fact they are closely connected.
The best Sales professionals are good, all-round business people,
who use their problem-solving skills to understand, anticipate and meet their customers’
The job of the customer service professional is to then ensure that
those expectations are fulfilled.
The customer journey isn’t just a case of a customer purchasing
a product or service and then asking for help only in the event of an issue
arising, so your existing customers should never be neglected, or under estimated. They are perfectly primed to increase their spend on
your products and services and can also provide word of mouth referrals.
To achieve this, your Sales and Customer Service people should
work together and not be independent of each other.
With the same values being the driving force
between service and sales, the overall result should always be a positive
customer experience. Therefore, your goal is the same and your message is
Creating a strong, efficient sales and customer team, is one the
most important things you will do for your business and giving your people the
best training and resources possible, is a sure-fire way to grow your business.
Remember, without it your teams will flounder and business
growth can then become stagnant.
It’s also worth bearing in mind that everyone in your business
is potentially a sales person, so training does not necessarily need to be
limited to your sales teams. Everyone can benefit from sales training, which
will result in a stronger sales culture, throughout your business.