Duration
1 - 2 Days - Tailored to Client Requirements
Location
UK Wide
Enquire Now

or call us now on 0161 274 9292

Is for individuals who are...
Experienced key account managers who may not have had any formal training in the role, or those may be new to the role.
Looking for...
The key skills to effectively and productively manage accounts.
To become...
Successful Key Account Managers.
Sales & Customer Service

Today, many businesses make the mistake of viewing Sales and Customer Service as separate operations, when in fact they are closely connected.

The best Sales professionals are good, all-round business people, who use their problem-solving skills to understand, anticipate and meet their customers’ needs.

The job of the customer service professional is to then ensure that those expectations are fulfilled.

The customer journey isn’t just a case of a customer purchasing a product or service and then asking for help only in the event of an issue arising, so your existing customers should never be neglected, or under estimated. They are perfectly primed to increase their spend on your products and services and can also provide word of mouth referrals.

To achieve this, your Sales and Customer Service people should work together and not be independent of each other.

With the same values being the driving force between service and sales, the overall result should always be a positive customer experience. Therefore, your goal is the same and your message is the same.

Creating a strong, efficient sales and customer team, is one the most important things you will do for your business and giving your people the best training and resources possible, is a sure-fire way to grow your business.

Remember, without it your teams will flounder and business growth can then become stagnant.

It’s also worth bearing in mind that everyone in your business is potentially a sales person, so training does not necessarily need to be limited to your sales teams. Everyone can benefit from sales training, which will result in a stronger sales culture, throughout your business.

Key account management course overview

Key Account Managers will learn new ways to maximise the customers benefit, address all the possible business in an account, keep competitors out, and gather invaluable feedback. Key Account Managers must do more than service the account to realise a good return on the long-term investment in major account relationships.

Content includes:

· The Professional Key Account Manager
· Relationship Management
· The Principles of Key Account Management
· Stakeholder Management
· Managing the Key Account Sales Process
· Proposals and Discussion Documents
· Key Account Planning
· Consultative Selling in Key Account Management

Tamkey4
Total Excellence Centre
Inspirational Leadership Skills

UK Specialists in Bespoke Training and Development Solutions. Tailored training courses that are specific to you. Based in the North West with over 20 years experience. We offer Sales and Training Courses, ILM Accredited Courses, Train the Trainer Courses and much more.

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